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Rwandan national Eugene Ubalijoro has been appointed managing director of Heineken Ethiopia.

He will begin his duties on September 10, 2018.Ubalijoro has risen through the ranks, having joined in 1990 as international trainee for their Rwandan operations.

“He moved across different operations including Rwanda, France, La Reunion, and the Democratic Republic of Congo, where he learnt about our beer and soft drinks business,” reads part of the statement from the company.

In 1992 he became the Commercial Manager for Bralirwa in Rwanda. Then in 1995 he moved to the USA where he held the roles of Business Development Manager based in Washington DC, and then as regional marketing manager in La Reunion.

In 1999, he moved Amsterdam at the head office and took the role of consultant for Strategy Support Group in corporate marketing.Then in 2003, he acted as Commercial Manager for the Sub Saharan region responsible for sales, marketing and export.

The Express News

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